Starting A Spa Business Strategies

As a future or existing spa or salon owner, you need to have a clear picture about the key strategies, which you have to understand and ensure that they are applied on a day-to-day basis by management and every staff member.  It is my experience that as soon as the owner loses sight of one of those even for a short period of time, things start to deteriorate.  This will be reflected mostly sooner than later in your income situation and not long afterwards will affect the image of your establishment too.

“Click here to discover how these strategies are implemented in day-by-day spa practice”

So let’s have a quick look what those Seven Success Strategies are:

SS 1. It all starts with having a clear vision, what kind of spa or salon you want to have.  Many owners neglect that point and believe they get away with what others have done, basically copying their operation. Your vision to create something beyond the standard in the marketplace makes or breaks your future success.  All other strategies only have one purpose: to make such vision everyday reality!

SS 2. The second strategy is to materialize your vision in form of your spa location, interior design and products and services you will offer.  If all those elements do not reflect your vision in a homogenous manner, you will never be able to exceed mediocrity and come to fame.  Where should fame come from?

SS 3.   Strategy number 3 is the human element. Your staff has to be educated to live that vision.  The fact that your clients may be in a very special, beautiful environment does not mean thay they feel special while being there.  People only feel special, if they are treated in a special, not the common way. Common is that everybody does care for him-/herself.  But if you get genuine attention and care from somebody, you automatically feel special, appreciated, worthy. For such an experience people are prepared to pay money, good money. Your staff must understand that (again and again) to their own benefit (tips!).

“Click here to discover the 36 vital elements of outstanding guest services”

SS 4.  If your staff practices all those elements, it will be your job to ensure that it is practiced by everybody every day.  In other words, be there to enforce and control that continuity and consistency in high quality services is what your clients are getting each and every time they come for a visit.  Mc Donald’s is  a success story just because of that and not because their hamburgers taste better than all others in town.

SS 5.  Strategy number 5 is to create an automatism (procedures), which ensures that consistency. Without precise and transparent rules, which all staff has to adhere to, believe me, you will lose that battle. Staff wants to maximize their life, not yours.  So don’t fool yourself, they will always try to make their life more comfortable and some are very smart in doing so – at the expense of the owner.  Trust is good but control is better, I even say absolutely necessary in a spa operation!

SS 6.  It is no rocket science that a business needs traffic, which is another word for customers.   Customers may come, if they know about your existence and when they believe they get something, which helps or pleases them. Word-of-mouth is known to be always the best marketing you can ever have but at the beginning, it simply does not exist.  So your strategy has to be to be creative in marketing your place.  We are living in the internet age, where there is no shortage of  incredible opportunities to get the word out, locally and beyond. No excuses for not making clever use of those!

SS 7.  Strategy number seven is to be on top of things, knowing, where your business is earning money and where it is losing it.  This looks rather obvious at a first glance, but diving a little deeper, trust me, you may discover that even relatively harmless looking matters drain your income to a frightening degree. Find those leaks early enough before serious damage is done. As important is clearly to maximise turnover, not missing real income opportunities.

If you feel it would be worthwhile to enter into the various issues in more detail, the access is just a mouse click away.

And don’t miss the three minutes slide show in this blog by entering the page “Helpful Article”.

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